Top 5 Best Email Blast Applications for Business Marketing - Metis Media

Email blast is an efficient way to send promotional messages to a large number of customers at once. Therefore, many businesses have started utilizing email blast applications for sending marketing emails to their customers.

In addition, promotional or marketing emails have proven to be effective in attracting transactional customers. Unfortunately, the abundance of email application choices makes it challenging for businesses to determine the best option. So, which email blast application is the best for your business?

Learn more in the article below.

What is Email Blast?

Email blast is the activity of sending emails to a large number of contacts simultaneously. The content of the emails typically includes promotions, follow-ups, newsletters, or anything else related to marketing.

Email blast doesn't just involve sending emails and using BCC (Blind Carbon Copy). There are techniques and various digital marketing strategies to make emails more effective and enhance conversions, even sales.

This marketing method is highly favored by many businesses as it is considered quite effective and efficient. Especially nowadays, sending mass emails through email blast applications has become a common practice.

So, businesses no longer need to worry about it; the features of email blast applications will handle everything automatically, including providing performance analysis reports for emails.

1. MailChimp

MailChimp is a reputable autoresponder company with a high email open rate, making it well-suited for email blast campaigns. The MailChimp application is user-friendly and can be seamlessly integrated into other systems such as WordPress, HTML, custom setups, and even landing pages.

Subscription fees for MailChimp's premium packages start at $10 per month.

Key features of MailChimp include:

• Drag-and-drop builder
• Transactional email capabilities
• Real-time analytics
• Marketing automations
• Content studio

2. Aweber

Aweber is utilized by businesses to monitor email campaigns from anywhere. Additionally, the Aweber email blast application offers several other benefits. For instance, web analytics for tracking conversions, unlimited email campaigns, and over 100 marketing templates for your emails, among many other advantages.

Subscription prices for Aweber start at $16.15 per month.

Key features of Aweber include:

• Automations
• Email Designer
• Reports & Analytics
• Auto-Newsletters
• Segmentation
• Tagging

3. Keap

Keap is a CRM application that can also be utilized for sending email blasts. The Keap application helps you interact with customers in a more targeted, organized, and efficient manner.

Keap is equipped with automation features that can send follow-up emails, reminders, and much more. You can also monitor all customer interactions in real-time through an interactive dashboard.

Keap provides a 14-day free trial, with subscription costs starting at $79 per month.

Key features of Keap include:

• Visual sales pipeline
• Automation for CRM and marketing
• Payment processing
• Mobile app
• Reporting and analytics
• Email marketing
• Appointment scheduling

4. MailerLite

MailerLite is an email marketing application that offers a variety of user-friendly features, making it easy for you to capture new leads.

You can also group or categorize contacts based on interests, location, age range, time zone, and much more.

Subscription prices for MailerLite start at $10 per month.

Key features of MailerLite include:

• Email and Mobile Preview
• Manage Email Lists
• High-Volume Sending
• Building and Personalizing Emails
• Sending Outbound Emails
• Manage Email Deliverability
• Automated Email Responses

5. ConvertKit

ConvertKit provides an email marketing application equipped with autoresponders, facilitating the automation of email replies.

With ConvertKit, it becomes easier to create customer segments based on predefined criteria. The goal is to make email marketing more effective in attracting customers.

Subscription prices for ConvertKit start at $29 per month with a 30-day refund policy.

Key features of ConvertKit include:

• Unlimited landing pages & forms
• Send email broadcasts
• Sell digital products & subscriptions
• Live chat & email support
• Free migration from another tool
• Automated funnels & sequences

Conclusion

In order to maximize email marketing efforts, several popular and effective email blast applications can be considered. MailChimp, Aweber, Keap, MailerLite, and ConvertKit each offer various features and benefits to support email marketing campaigns. With subscription prices ranging from $10 to $79 per month, users can choose a platform that aligns with their business needs and budget. 

Common features include easy email design, real-time analytics, automation, and efficient customer list management capabilities. The decision in selecting an email blast application should be based on the goals of the marketing campaign and specific business requirements.